Here's a sample from
the "15 Biggest Mistakes" report:
Rule 7: Do they identify enough of the customer's buying criteria before they present.
Studies show that the more buying criteria on the customer's mind, the less important is any single one (such as price) is to the purchasing decision.
Here's a sample from
the "10 Biggest Mistakes" report:
Rule 7: Failure of the 80/20 rule:Spending 80% of your time with the bottom 20% of the sales people.
(key: Spend time with the middle group, "emerging contributors")
15 biggest

Program Benefits

10 biggest mistakes

  • Increase sales by getting your selling process in sync with today's new breed of decision-makers.

  • More structured, planned and professional sales calls.

  • Customer-first sales approach that strengthens relationships.

  • Get closer to your prospects and customers in ways far superior to your competition.

  • Salespeople learn to sell solutions, not just products.

  • Master the politics of today's more complex sale.

  • Systematic approach for penetrating and growing key accounts.

  • Revitalize more experienced salespeople and sales managers with an innovative sales strategy that they'll see as "new and different."

  • Create greater customer demand with improved questioning skills.

  • Stop competitors from stealing your accounts.

  • Outsell your competition and create more satisfied customers by getting closer to customers during the buying process.

  • Sell and negotiate on value, not price.

  • Generate more sales and repeat business with long-term "client-advocates" who'll bring even more business to you.

  • Achieve measurable results from sales training with an easy-to-learn sales model and the learning/application tools necessary to implement lasting change.


Needs that Many Customer's Head Clients Have in Common

Does your organization have any of the following needs? If so, we can help.

  1. Common language for selling that enables effective sales coaching, self-analysis, and team selling.

  2. Comprehensive sales language/process that prescribes specific "how-to" strategies and tactics from initial contact to securing the sale and post-sale customer satisfaction and retention.

  3. Customer-focused sales methodology - the desire to get closer to customers during the buying process.

  4. Need to provide tools for salespeople to get "higher and wider" in key accounts.

  5. Because selling is becoming increasingly complex, the program must provide tools for selling effectively to multiple decision-makers.
  6. To achieve the goal of measured results, the sales methodology must be sophisticated, yet easy to learn, remember and apply.

  7. Because we have more and tougher competition, the program must provide practical, proven tools for winning competitive sales opportunities.

  8. Because our needs are, most likely, different from those of other companies, the program must be able to be customized to our unique needs.

  9. Because results are achieved only if the content is learned, the successful supplier must provide comprehensive learning tools, including a book and audio program.

Note: Customer's Head rates a "10" on all of these.

[ On to "Program Content" ]


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